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What we do

Welcome to Major Markets!

Major Markets LLC is based in Seattle, USA and specializes in market research of high technology products and services. Our research happens fast, it is accurate, relevant and of investment quality.

Because your firm and industry are characterized by

  1. high rates of product and service innovation,

  2. shortening product life cycles,

  3. aggressive and competent competitors,

  4. sophisticated customers,

  5. high levels of new product and service development costs

you should be talking to us.

Our specialized skills are focused on helping you make the best possible strategic marketing choices that will capture above industry average rates of future transactions.

For example we provide qualitative and quantitative answers to specific strategic marketing questions such as

  1. What market share potential do proposed innovative features have?

  2. What pricing options do new innovations bring?

  3. What level of investment in new product and service ideas is prudent?

  4. Over what period of time will these innovations create a market advantage?

  5. Is it better to go it alone, enter into a strategic alliance or license the innovation?

  6. How should these innovations be positioned in the market in order to maximize future transactions?

  7. What marketing channels should be used?

  8. What effect do these product/service innovations have on the valuation of your business?

  9. What are the effects on the company's brand positioning and value?

At an operational sales and marketing level our research will answer such questions as

  1. What are the most important product/service/channel attributes that will drive future transactions?

  2. How well do we perform in delivering expected value to our customers?

  3. What is the gap between expected and felt utility when customers buy our products?

  4. Does this gap represent a threat or opportunity to our customers' future buying intentions?

  5. What does this comparison look like in relation to our direct competitors?

  6. What should our marketing message be for these innovations?

  7. What implications do these product/service innovations have on finance, operations, logistics and firm infrastructure?

We have over 25 years experience answering these key questions in the electronics, pharmaceutical, financial services, automotive and retail industries in the USA, Europe and Asia.

Your project will be managed throughout by an experienced PhD level partner where exacting standards are applied to the validity, reliability and defendability of results. We only undertake work that is directly connected to your bottom line.

You cannot afford not to talk to us