Our Services - Fast, Accurate, Relevant

We work closely with your marketing and product development teams to define critical research questions that will lead to new insights and opportunities for your business.
To build strong connections with your customers.

We develop a rapid response research strategy that delivers reliable, valid, investment quality results.
Extreme time scales for research delivery - we can get you quality results fast!

Advanced preference based customer satisfaction and loyalty studies.
Brand and brand interaction studies.
Competitor product/service/loyalty comparison studies.
Optimal pricing studies.
Pre-purchase versus post-purchase utility studies - we map the customer preference gaps that are opportunities and threats to your future transactions.
Rapid and accurate business planning and valuation based on reliable modeling of the industry and quality of future transactions.

An integrative qualitative and quantitative research approach.
Qualitative - Direct consumer interviews, Focus groups, Multichannel analysis, Ethnographic studies.
Quantitative techniques - Choice based conjoint (Hierarchical Bayes, Latent class analysis, Interaction effects with complementary channel and product attributes, Market simulation, Advanced preference based segmentation, Lagrange interpolating polynomials for measuring felt utility), All multivariate data analysis techniques (Model building through multiple regression, Simultaneous evaluation using structural equation modeling, Factor analysis, Cluster analysis), Descriptive statistics and segmentation.

Using in-house resources we can rapidly gather proprietary sample data that conforms to rigorous design criteria that assures you of statistical power, reliability, generalisability and investment quality results.
A one-stop multi-lingual data collection capability.

Findings, conclusions, recommendations integrated across the organisation for fast effective operational results.

Rapid dissemination through professional presentation and promotion of results.
Turning data into new opportunities and actions to unlock the potential of your business.

Research Methodology Workshop: helping managers designing better studies starting with finding the critical research question through to developing a methodological approach appropriate to the research questions. Thinking about business differently.
Reporting and Sharing Workshop: helping executives to prepare and present action based results.