M. Wilson-Jeanselme, J. Reynolds and D. MacLachlan (2007), "The Preference Performance Gap Model", submitted paper, International Journal of Retail & Distribution Management
M. Wilson-Jeanselme and J. Reynolds (2006), "The Advantages of Preference Based Segmentation", accepted paper, Journal of Targeting Special Issue
M. Wilson-Jeanselme and J. Reynolds (2006), " Understanding Shoppers' Expectations of Online Grocery Retailing", International Journal of Retail & Distribution Management, Vol. 34, No. 7, pp. 529-540
Wilson-Jeanselme, M. and Reynolds, J. (2005), "Growth without profit: explaining the Internet transaction profitability paradox", Journal of Retailing and Consumer Services, Vol. 12/3, pp. 165-177
Wilson-Jeanselme, M. and Reynolds, J. (2002), "Leveraging global connectivity through multi-cultural designs", The Multicultural Marketing Conference of the Academy of Marketing Science (AMS) in Valencia, Spain, The Journal of the Academy of Marketing Science
Wilson-Jeanselme, M. and Reynolds, J. (2002), "Wealth creation for e-customers", the 9th EIRASS Heidelberg Conference in Germany, Journal of Retailing and Consumer Services
Wilson-Jeanselme, M. (2001), "Turning online retail into profit", conference report of the Forrester Retail Forum Europe in Paris, The European Retail Digest, Oxford Institute of Retail Management
Wilson-Jeanselme, M. (2001), "Grocery Retailing on the Internet: The leaky bucket theory", The European Retail Digest, Oxford Institute of Retail Management, Issue 30, pp. 9-12
Wilson, J., (1999), Different Industries and Different Customer Values Require Different Resources: Towards the Marriage of Strategic Positioning Theory and the Resource-Based view of the Firm, in Dynamic Strategic Resources, Development and Integration, John Wiley and Sons and Strategic Management Society ed. M, Hitt., P, Gorman-Clifford., R, Nixon., K, Coyne
Wilson, J., (1998), Focussing Strategic Change, Strategic Change, vol. 6, no 2
Conference Presentations
M. Wilson-Jeanselme, J. Reynolds and D. MacLachlan (2007), "The Preference Performance Gap Model", the 14th EIRASS conference in San Francisco, USA, June 29-July 2
M. Wilson-Jeanselme and J. Reynolds (2006), "A Web-Based Methodology to Explore Shoppers' Preferences for Online Brands in the UK", the 13th EIRASS conference in Budapest, Hungary, July 9-12
Wilson-Jeanselme, M. and Reynolds, J. (2004), "Modeling acquisition and retention strategies for online grocery retailing", The British Academy of Management conference (BAM) at the University of St Andrews in Scotland.
Wilson-Jeanselme, M. and Reynolds, J. (2001), "Focusing on the capabilities of the Internet to create customer loyalty - The case of food retailing in the UK", The 11th International Conference on Research in the Distributive Trades (EIM) in Holland, B1, 3
Wilson-Jeanselme, M. (2000), "Focusing the capabilities of the Internet to create customer loyalty - The case of Mercedes-Benz in the UK", Doctoral Workshop of Maison Française, University of Oxford, UK.
Wilson, J., (1999), The anatomy of a successful UK logistics services company, Conference Proceedings, 4th ISL Conference Italy
Wilson, J., (1999), Different Industries and Different Customer Values Require Different Resources: Towards the Marriage of Strategic Positioning Theory and the Resource-Based view of the Firm, Conference Proceedings, Strategic Management Society, Orlando, 1998
Wilson, J., (1995), The Dynamics of Global Logistics Systems, Conference Proceedings, Global Logistics Symposium, Cambridge, UK.
Non-Academic Publications
Wilson-Jeanselme, M. (2001), "Relationship marketing literature review", KPMG, Templeton College, University of Oxford, Oxford, U.K
Stone, M. Woodcock, N. and Jeanselme, M. (1996), "Managing customer relationships using new technologies - the effect on smaller businesses", The Quarterly Journal for Small & Medium-Sized Enterprises, Vol.2, No. 2, pp. 123-137